Copy These Offers For Your Shopify Products

Welcome to the Landing Page Newsletter. It’s Alex from Convert Sail.

Before you read, be sure to sign up for my free landing page course where I go over the top things that make a great landing page & Shopify store (link)

In today’s newsletter, we’ll go over:

• The top landing pages of the week

• A masterclass on offers

• A bunch of good Twitter posts and links about landing pages

And much, much more…

Landing Page Idea of the Week

Save yourself time and headache when it comes to testing Shopify pages and use a low-code builder like Replo instead of getting into your site’s liquid and theme.

Here are the reasons why I use Replo, as well as Replo and Pagefly compared.

Top Links of the Week

• This is an amazing homepage, maybe they could just add a CTA above-the-fold (link)

• These are the 5 most common landing pages your Shopify store would need (link)

• Watch me break down this sauna landing page redesign (link)

• This brand has a great sample offer on their homepage and fantastic branding, but a good example of not having it focused for conversions (link)

Sign up for my free Shopify Landing Page Course

This course is designed for Shopify business owners looking to turn their stores into high-converting machines. You'll learn learn the strategies for optimizing your store’s design, layout, and pages to maximize conversions, boost sales, and reduce ad spend. Whether you're just starting or ready to take your store to the next level, this course will equip you with actionable insights to create a smooth, persuasive shopping experience that turns visitors into loyal customers.

Click the link to sign up (LINK)

OFFERS

Great design & copy are imperative to a high-converting Shopify store but one thing that may be the cornerstone of your sales and biggest determining factor of long-term success will be your OFFER.

An offer is simply what you’re giving someone in exchange for their money. It can include one item or multiple items. The best offers are packaged, named and described in a way that is direct and specific to the customer’s problem and desired outcome (rather than generic and broad).

When you have a well-built offer, it allows you to:

• De-commoditize yourself from the rest of the market. Since customers can no longer draw direct comparisons from competing products to your product

• Be unique, different, and new in the eyes of the customer

• Increase AOV and conversion rate

Now let’s get into the offer types below:

Quantity Breaks

• The training wheels of offers, a great starting ground

• Don't just show the savings, show the per piece savings

Examples: Bombas Socks, Try Create Gummies , ONNIT Alpha Brain

Bundles

• Standard & build your own - give so much value by combining complementary products that it's hard to say no

• The sum becomes greater than its parts

Examples: bakr, Bloom's Starter Kit, Sip Holiday Box, Huel (BYOB)

Subscriptions

• All about convenience here, show the path of least resistance

• Make it compelling as a set-it-and-forget-it and you'll have a customer for life

Examples: Joyn Alcohol Flush, Frankly Good Coffee, wellbel

Freemium Offers

• Find ways to give something for free either as a stand-alone or added onto a purchase

• Be willing to reel customers in with a minor loss so you can win big with them long-term at a higher margin

Examples: Sprouts Farmer's Market, Kylie Cosmetics

Combining Offers

• Once you've found an offer that works well for you, see how you can stack more together

• Remember to test offers by building your pages with @replohq

Examples: Bundles + Subscriptions, Quantity Break + Subscriptions, Bundles + Free Gift

How I Can Help

1. I have over 10 hours of free video trainings & breakdowns on my Youtube channel (link)

2. If you are looking to improve your landing page skills but don’t want to hire anyone, I have a course that teaches you everything you need to know for free (link)

3. If you are looking to get a high-converting landing page, we have worked with over 80 brands and helped them get 5-40% higher conversion rates. Book a Call here (link)

4. View my pitch deck & services (link)

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